WEBWEAVERS - SEARCH ENGINE MARKETING;

Based near Oakham, in Rutland, our client base is spread across the United Kingdom and Europe. Our methodology is proven;

• We initially, and free-of-charge, provide an assessment of the nominated site as part of the quotation process.
• First discussions revolve around how search-engine friendly the site is, and an assessment made of how much (if any) rewrite is necessary. This can be limited on occasion to the first, index page.
• A complete analysis of keyword groupings is researched, using an extensive library of in-house toolset's. These statistically prove, through hit rate reporting, the validity of a wide range of search strings that will be incorporated.
• This proposed keyword set is mapped onto all relevant global search engines to ensure results will match expectations.
• A thorough evaluation of competitive sites is undertaken to further underpin the anticipated search engine rankings.
• Pages are optimised to the keyword analysis, and the results of the page load criteria, which are investigated at the assessment stage, are now incorporated in any page redesign.
• The final product is registered individually to each engine.

Even at this stage, the job is not complete. Hit rates and keyword usage continues to be monitored to ensure concurrence with changes in surfing behaviour and search engine criteria. Once targeted engine rankings have been achieved, ongoing maintenance of search engine positioning can be provided. This is not an onerous cost as we focus all our efforts on the initial optimisation process.

Our record of success speaks for itself. The improvements we make in our clients hit rates or e-commerce turnover are comment enough on our ability to deliver.